01
Franchise & Brand Strategy
Brand and franchise strategy for entertainment and sports properties built for long-term audience growth and cultural relevance.
Entertainment, franchise & brand strategy
The strategy behind the franchises people show up for.
Maureen Murphy spent more than a decade at Legendary Entertainment helping launch and grow franchises including Godzilla, Dune, Kong, Pacific Rim and Warcraft. Big Picture People brings that experience to studios, streamers, sports teams and entertainment brands navigating launches, audience growth and cultural relevance.
10+
Years at Legendary
4
Global entertainment franchises
22
Streaming original launches
Millions
Fans reached worldwide
GODZILLA ✦DUNE: PROPHECY ✦KONG: SKULL ISLAND ✦PACIFIC RIM ✦MONARCH: LEGACY OF MONSTERS ✦WARCRAFT ✦LOST IN SPACE ✦PAPER GIRLS ✦CARNIVAL ROW ✦GODZILLA ✦DUNE: PROPHECY ✦KONG: SKULL ISLAND ✦PACIFIC RIM ✦MONARCH: LEGACY OF MONSTERS ✦WARCRAFT ✦LOST IN SPACE ✦PAPER GIRLS ✦CARNIVAL ROW ✦GODZILLA ✦DUNE: PROPHECY ✦KONG: SKULL ISLAND ✦PACIFIC RIM ✦MONARCH: LEGACY OF MONSTERS ✦WARCRAFT ✦LOST IN SPACE ✦PAPER GIRLS ✦CARNIVAL ROW ✦
About Maureen
I build the strategy behind the campaigns audiences remember.
I'm Maureen Murphy, a marketing strategist who spent more than a decade at Legendary Entertainment helping shape global campaigns for some of the industry's biggest franchises — including Godzilla, Dune, Kong, Pacific Rim and Warcraft — while growing from Manager to VP.
My work sat at the intersection of audience strategy, communications, publicity, partnerships and fandom — building campaigns designed not just to launch, but to last. Across theatrical and streaming, I helped connect ambitious storytelling with the audiences most likely to champion it.
Today, through Big Picture People, I advise entertainment, sports and digital media brands on brand strategy, positioning, audience insight and the communications systems that help campaigns and franchises grow with clarity and conviction.
The same forces shaping modern entertainment increasingly shape sports and culture: identity, participation, belonging and fandom. I started Big Picture People to help brands navigate that shift.
- Franchise Strategy
- Positioning brands and IP for long-term audience growth
- Integrated Campaigns
- Connecting marketing, publicity, digital and experiential
- Communications & PR
- Narrative development, publicity and executive messaging
- Audience & Fandom
- Community building, fan behavior and cultural insight
- Partnerships & Experiential
- Events, activations and strategic collaborations
- Team & Org Leadership
- Building workflows, alignment and high-functioning teams
The practice
Strategy that holds up under a $100M opening weekend.
The best campaigns are built long before launch day. Big Picture People helps entertainment and sports brands clarify positioning, align teams and build audience momentum that lasts beyond opening weekend.
02
Integrated Campaign Architecture
Connecting marketing, publicity, digital, partnerships and experiential into campaigns that move as one system.
03
Audience & Cultural Insight
Turning fandom behavior, digital culture and audience psychology into actionable strategic direction.
04
Org & Team Advisory
Helping leaders structure marketing teams, workflows and communications systems that support ambitious launches without losing clarity or momentum.
Point of view
"The strongest brands aren't built on volume or trend-chasing. They're built on conviction: a clear point of view, a defined audience, and the confidence to commit to both."
— Maureen Murphy
Get in touch
Campaigns fade. Fandoms last.
Available for consulting engagements, fractional leadership opportunities and select in-house roles with entertainment brands, streamers and sports organizations.